Hold My Beard Marketing Podcast
Join Jake the Wizard and Mitch ”The Beardpreneur” Barham, two seasoned marketing experts and agency owners, as they share their wisdom and insights to help you take your marketing game to the next level. In each episode, Jake and Mitch dive into the latest marketing trends, tools, and strategies across websites, SEO, advertising, social media and more. Get their hot takes on industry news, learn about cutting-edge AI marketing tech, and hear firsthand what’s working for them in the trenches. But it’s not all serious business - these bearded bros keep things fun and engaging with their witty rapport and segments like ”Seven Minutes in Heaven” where they do a live teardown of a listener-submitted website. Whether you’re a fellow marketer, entrepreneur, or business owner looking to boost your brand, the Hold My Beard podcast will arm you with the knowledge and inspiration to dominate your market. It’s time to grab your beard (real or proverbial) and join the community of motivated marketers! Tune in weekly. Have a site you want Jake and Mitch to make over? Drop it in the comments!
Episodes

Wednesday Jan 15, 2025
Reddit Is Changing Marketing Forever | Hold my Beard Podcast 31
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
📢 Welcome to the Hold My Beard Marketing Podcast!
🎙️ Jake the Wizard and Mitch Barham are back with another action-packed episode, blending marketing insights, industry updates, and their humor. Whether you’re a digital marketing pro or just here for the laughs, you’re in for a treat!
💼 Here’s what we’ll cover in today’s episode:
🔥 WordPress Drama Alert: Matt Mullenweg, creator of WordPress, takes aim at WP Engine’s pricing model—but wait until you hear how his own platform handles cancellations. Oh, the irony!
🔎 Google Search Console's “Validate Fix” Button: We break down why it doesn’t actually expedite fixes and compare it to the infamous “close elevator door” button.
🐕 Mug Root Beer DNA Test Campaign: In one of the most hilarious ad campaigns, Mug Root Beer wants to find out if you’ve got “that dog in you.” We analyze why it’s pure marketing genius.
📉 Google Backlink Warnings: John Mueller explains why SEOs often overestimate backlink value and what this means for your strategy. Do we trust him? Let’s debate.
🍔 John Cena & McDonald’s Value Menu: The ultra-buff Cena brings the value menu back, but can you even see him?
📊 Reddit AMA Ads and Analytics: Reddit has launched business analytics tools and now allows AMA (Ask Me Anything) ads. This groundbreaking move will reshape marketing strategies—don’t miss this discussion!
💡 Key Takeaways from this Episode:
🔥 WordPress drama reminds us why irony in business is priceless.
🐕 Mug Root Beer’s DNA test proves creativity can make waves in unexpected ways.
📊 Reddit AMA ads combine the power of paid promotion with organic SEO for an unbeatable marketing strategy.
🌐 SEOs need to focus less on backlink quantity and more on quality—sometimes less is more.
🎯 When platforms like Reddit launch new ad formats, early adopters always reap the biggest rewards.
📢 Get Involved:
💬 Got a burning marketing question? Drop it in the comments, and we might feature it in the next episode!
🚀 Want your website reviewed in a future segment? Share your link below, and we’ll give it the “Seven Minutes in Heaven” treatment!
📧 Connect with Us: Jake “The Wizard”: @thewizardmarketing Mitch Barham: @beardpreneur
🎉 Enjoyed the episode? Smash that like button, share the laughs (and insights) with your friends, and don’t forget to subscribe for more Hold My Beard Marketing Podcast episodes. Stay tuned for the next dose of marketing genius! 🚀

Wednesday Jan 01, 2025
Top Marketers Predict 2025 & Talk Wins And Losses of 2024 | Hold my Beard Podcast 30
Wednesday Jan 01, 2025
Wednesday Jan 01, 2025
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Join Jake the Wizard and Mitch Barham as they kick off 2025 with an exciting episode packed full of marketing insights, industry trends, and a bit of humor. Whether you’re a marketing pro or just diving in, this episode will get you ready for the new year.
💼 Here’s what’s on tap for today’s episode:
🎯 2024 in Review: From skyrocketing ad costs to the return of email marketing, we break down the highlights, challenges, and surprises from the year.
📈 What to Expect in 2025: AI wars, evolving SEO strategies, and the comeback of "ugly ads" — we share our predictions for the marketing landscape ahead.
🧠 Reddit Ads: The Underrated Giant: Discover why Reddit might just be the secret weapon for advertisers in 2025.
📊 Agency Consolidation: What the shifting agency landscape means for businesses and why education and adaptability are critical.
🤖 AI’s Role in Marketing: Efficiency or chaos? We debate how AI tools will continue reshaping the industry.
💡 Additional Insights:
✔️ Stay adaptable — the marketing landscape is shifting faster than ever.
✔️ Social selling and platform diversification are must-watch trends.
✔️ AI is a tool, not a replacement — use it to enhance, not replace, your strategy.
📢 Get Involved:
💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our "Seven Minutes in Heaven" segment? Share your link below!
📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur
🎓 Level Up Your Marketing Game: Kick off the new year strong by joining our mastermind at teachme4m.com for exclusive strategies, tips, and insights.
Enjoyed the show? Smash that like button, share this with your network, and don’t forget to hit subscribe for more marketing gold! 🚀

Wednesday Dec 25, 2024
Infinite Core Updates... Google Volatility 10/10 | Hold my Beard Podcast 29
Wednesday Dec 25, 2024
Wednesday Dec 25, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Jake the Wizard and Mitch Barham are back, delivering another episode packed with marketing tips, industry trends, and plenty of laughs. Whether you're a seasoned marketer or just starting out, this podcast has something for everyone!
💼 What’s on the agenda in this episode?
🎉 Hostess Rebrands: A nostalgic dive into packaging updates and why branding matters, even for your favorite snacks.
🔑 Google Ads Double Serving: What does it mean for advertisers, and how will it affect ad visibility?
📈 SEO News – Toxic Links: Google calls disavowing toxic links a waste of time. We unpack what this means for your SEO strategy.
💡 Pull-Ups’ Marketing Fumble: Meet the unfortunate characters, Turd and Urine, and why creative choices matter in branding.
🌐 ChatGPT Search Goes Mainstream: OpenAI is gaining search share. Will Google feel the heat?
🏌️ Prime Time Golf League: Tiger Woods and Rory McIlroy take a swing at a new business venture.
🛠️ Seven Minutes in Heaven – Website Review: We break down the design and functionality of Underground Lighting’s website. If you’re into UX/UI, you don’t want to miss this.
📢 Key Takeaways from this episode:
🔍 Toxic links aren’t worth your time – focus on what you can control in SEO.
📊 ChatGPT and AI are changing the game. Adapt your strategies to stay competitive.
🎄 Plan your marketing efforts around Q5 (Dec 26 - Jan 5) for a post-holiday sales boost.
📧 Stay Connected with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur
🎓 Level Up Your Marketing Game: Join our mastermind group at teachme4m.com for exclusive tips and strategies to grow your business.
👍 If you enjoyed this episode, don’t forget to like, share, and subscribe to the Hold My Beard Marketing Podcast. Drop your comments below, and let us know your thoughts or questions! See you next time – and Happy Holidays! 🎄

Wednesday Dec 18, 2024
Make Your Brand Relevant in 2025 | Hold my Beard Podcast 28
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Welcome to the Hold My Beard Marketing Podcast! 🎙️
Join Jake the Wizard and Mitch Barham for another episode packed with marketing insights, industry updates, and plenty of laughs. Whether you're a seasoned pro or just diving into the world of digital marketing, this episode has something for everyone.
🎉 Google Gemini 2.0: Google’s newest AI update is here. We break down what it means for search and how it could impact your marketing strategy.
🔑 TikTok Ban Update: TikTok faces its biggest challenge yet, and we’re diving into the latest legal updates. Will the Supreme Court decide TikTok’s fate?
📈 The Power of Brand: Why creating culture around your brand is essential in today’s crowded marketplace. Learn how to go beyond a logo and connect with your audience on a deeper level.
⚙️ WordPress vs. WP Engine: A court ruling has sent shockwaves through the WordPress community. Find out why it matters and what it means for plugin developers.
🎥 OpenAI’s Sora Video Tool: Video generation just got a major upgrade. We explore how OpenAI’s new tool is reshaping the way we create content.
📍 Seven Minutes in Heaven – Website Review Segment: This week, we review Morton Man’s colorful and engaging website, offering tips to help service-based businesses optimize their online presence.
Additional Insights:
🔍 Why brand building is more important than ever in today’s fast-paced digital world.
🎥 How to incorporate AI-generated videos into your content strategy without losing authenticity.
📊 Why staying informed about legal battles like TikTok’s and WordPress’ is critical for marketers.
📢 If you're new to the Hold My Beard Marketing Podcast, expect a perfect blend of marketing tips, humor, and industry insights. From SEO tricks to branding strategies, we’ve got you covered.
🔎 Key Takeaways from this Episode: Stay ahead of search trends by understanding Google Gemini. Brand culture is your secret weapon in a noisy world. TikTok’s future is uncertain, but marketers should prepare for any outcome.
📅 Don’t miss out! Subscribe to the Hold My Beard Marketing Podcast for weekly insights, trends, and strategies to grow your business.
📢 Get Involved:
💬 Have a question or topic you want us to cover? Drop it in the comments!
🌐 Want your website reviewed in a future episode? Share the link below.
📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur
🔥 Level up your marketing game: Join our exclusive mastermind at teachme4m.com for expert tips and strategies.
Enjoyed the episode? Give us a thumbs up, subscribe to the podcast, and share it with your fellow marketers. 🎉

Wednesday Dec 11, 2024
We Ranked Social Media For Marketers | Hold my Beard Podcast 27
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Join Jake the Wizard and Mitch Barham for another episode packed with marketing insights, industry updates, and plenty of laughs. Whether you're a seasoned pro or just diving into the world of digital marketing, this episode has something for everyone.
💼 What’s in This Episode?
🔍 Black Friday Mayhem: Mitch shares his behind-the-scenes insights on managing 40 businesses during the Black Friday chaos.
🎨 Platform Panic: Meta struggles, pivoting creatives, and why results can make or break campaigns. Which platform is causing the most stress for marketers?
💡 Marketing News Round-Up: Google Search Console Recommendations: Are they helpful or just another Google “sometimes good, sometimes bad” moment? Adidas vs. Tom Brown: The stripes lawsuit you didn’t know you needed to hear about. WordPress Drama: Automatic vs. WP Engine – plugins, patents, and legal shenanigans galore. Algorithm Update Chaos: Google's core update has everyone on edge. What does it mean for your rankings? AdSense Crackdown: Say goodbye to deceptive buttons in your ads. Chrome's Uncertain Future: Will Google be forced to sell Chrome? What does it mean for advertisers and users?
🛠️ Blind Ranking Fun: Mitch takes on a blind ranking of six ad platforms. Where do Meta, LinkedIn, and Twitter land?
🌐 Seven Minutes in Heaven – Website Review Segment: This week, we break down Joe Rogan’s website. Spoiler: It’s not as legendary as his podcast.
💡 Key Insights: Platform performance: Why Meta remains a top choice despite the headaches. WordPress drama: How this legal feud could impact your website’s security. Ad strategy tips: Optimize your creatives and avoid deceptive ad practices to stay ahead.
📢 Get Involved:
💬 Have a question or topic you want us to cover? Drop it in the comments!
🌐 Want your website reviewed in a future episode? Share the link below.
📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur
🔥 Level up your marketing game: Join our exclusive mastermind at teachme4m.com for expert tips and strategies. Enjoyed the episode? Give us a thumbs up, subscribe to the podcast, and share it with your fellow marketers. 🎉

Wednesday Dec 04, 2024
Marketing Strategies You NEED to Use For Startups in 2025 | Hold my Beard Podcast 26
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
🎙️ Welcome to the Hold My Beard Marketing Podcast! Jake the Wizard and Mitch Barham are here with another exciting and hilarious episode packed with marketing insights, trending news, and plenty of laughs. Whether you're a seasoned pro or a marketing newbie, you’ll find something valuable (and entertaining) in this episode!
🚀 Here’s what’s on the docket today:
📰 Marketing News & Trends:
🎉 Coca-Cola’s AI Christmas Ad: A lifeless or genius move? We share our thoughts on this AI-powered holiday campaign.
🔑 Google’s SEO Admission: Discover how site-wide and page-level ranking signals differ and why it matters for your strategy.
🧢 Amazon’s Adam Driver Ad Campaign: Dramatic readings of 5-star reviews? We break down why this works (and how you can replicate it).
🦘 Jaguar’s New Logo: Love it or hate it? Spoiler alert: We’re leaning toward “hate.”
🎯 Need It or Yeet It: This week, we’re tackling marketing strategies for startups. From SEO to guerrilla marketing, email to influencer campaigns—what should new businesses prioritize, and what can be tossed out the window?
🕵️♂️ Special Segment – Seven Minutes in Heaven: We take a playful yet critical look at Ad Bacon, a site we stumbled upon. Clever branding? Sure. Effective website? Eh… not so much.
💡 Key Takeaways: Google SEO signals affect both your entire site and individual pages—know the difference! Startups: Prioritize marketing strategies that deliver fast results and build long-term credibility. Funny branding is great, but a confusing website? Not so much (looking at you, Ad Bacon).
📢 Get Involved:
💬 Have a marketing question or topic idea? Drop it in the comments—we might feature it in a future episode!
📍 Want your website reviewed in our “Seven Minutes in Heaven” segment? Share your link in the comments!
📧 Connect with Us: Jake "The Wizard": @thewizardmarketing Mitch "Beardpreneur": @beardpreneur
🎓 Ready to level up? Join our mastermind for exclusive marketing strategies and expert insights: teachme4m.com If you loved this episode, give it a thumbs up, subscribe, and share it with your fellow marketers. Let’s grow your business together! 🎉

Wednesday Nov 20, 2024
Google Updates & AI Can Do WHAT? | Hold my Beard Podcast 25
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ In this episode, Jake the Wizard and Mitch Barham dive into marketing news, trends, and tips. If you're looking to stay sharp in the ever-evolving marketing world, this episode has something for you!
💼 Here’s what we’ll cover in today’s episode:
🌐 AI That Can Smell Fake Sneakers – Yes, it's real. We discuss the groundbreaking tech and its implications for various industries.
🔎 Google’s November Core Update – Dropped just in time for the holiday season, we share what you need to know and speculate on its purpose.
👗 Rebranding Fails – From Tropicana to X (formerly Twitter), we break down the top 5 rebranding disasters and what they teach us about branding.
🤝 Why Brand Collab's Work – The psychology behind brand collaborations, successful examples like Wendy’s & SpongeBob, and how even small businesses can leverage them.
📊 Seven Minutes in Heaven: Mission Church Website Review – We critique and share actionable tips to improve their user experience, SEO, and design.
🔑 Key Takeaways from this Episode: AI Is Evolving Fast – From sniffing sneakers to diagnosing illnesses, the possibilities are endless. Branding Lessons – Avoid the pitfalls of rebranding with insights from recent high-profile failures. Collaboration is Key – Whether you're a global brand or a local business, the right collab can transform your reach. SEO + Design – Learn actionable steps to improve your website for better usability and search rankings.
📢 Want More?
💬 Got questions about marketing or branding? Drop them in the comments—we might feature your question in the next episode!
🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments below!
📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur
🎯 Ready to Level Up? Join our exclusive mastermind group at teachme4m.com for insider tips, growth strategies, and marketing gold. Enjoyed the episode? Give us a 👍, share with your marketing squad, and don’t forget to subscribe for more insights and laughs every week! 🎉

Wednesday Nov 13, 2024
Goldfish Rebrand? Maybe You Should Too | Hold my Beard Podcast 24
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Join Jake the Wizard and Mitch Barham as they dive into the latest marketing news, trends, and tips—with plenty of laughs along the way! If you're in marketing, run an agency, or just want the inside scoop, this episode delivers a mix of humor, industry insights, and actionable strategies. Here’s what we’ll cover today:
🧢 Goldfish Rebrands as Chilean Seabass?!: We unpack the hilarious move of rebranding Goldfish crackers as "Chilean Seabass" and discuss how clever branding can create buzz and engagement.
📉 Unauthorized Google Ad Changes: Hear about the recent scandal of Google ad reps making changes to campaigns without permission. Jake and Mitch dig into what it means for advertisers and how to protect your campaigns.
📈 SEO and Google’s Content Update Confusion: Google’s algorithm changes are causing chaos in rankings. We discuss the impact of recent updates, the future of search, and the role of AI in reshaping search engines.
📢 The Rise of Influencers in E-commerce: Discover why influencers are now a vital part of any marketing strategy. Mitch explains how micro-influencers and user-generated content have reshaped consumer behavior.
💼 Seven Minutes in Heaven – Website Review: This week, we’re reviewing an e-commerce agency’s site, analyzing what works, what doesn’t, and sharing tips to improve their messaging and branding.
Key Takeaways:
Clever branding grabs attention and keeps audiences engaged. Regularly check your ad account history for unauthorized changes. AI is transforming search, and staying adaptable is key.
Connect with Us
Jake "The Wizard": @thewizardmarketing Mitch "Beardpreneur": @beardpreneur
🚀 Join Our Mastermind: Learn more about marketing and join our weekly mastermind at teachme4m.com.
Enjoyed the episode? Don’t forget to like, share, and subscribe! 🎉

Wednesday Nov 06, 2024
The Genius of MAGA Hat Hat | Hold my Beard Podcast 23
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Join Jake the Wizard and Mitch Barham as they mix humor, industry insights, and actionable marketing tips to keep you ahead of the game. Whether you’re a seasoned pro or new to marketing, this episode covers the latest digital trends, SEO shakeups, and more!
💼 Here’s what we’ll cover in today’s episode:
🧢 MAGA Hat Hat?!: In a humorous twist, we discuss Trump’s campaign putting an image of a MAGA hat on an actual hat! Why brands doubling down on simplicity can sometimes be genius marketing.
📉 SEO Volatility at an All-Time High: Google’s algorithm updates have led to wild shifts in rankings. Is Google still tweaking the algorithm? Jake and Mitch share insights and discuss if search console data can still be trusted.
📈 Exact Match Ads Only: Why ad campaigns are getting so specific. Jake and Mitch talk about the unpredictability in ad performance and why they’re going back to exact match only.
📢 Reddit Ads Get Keyword Targeting: Reddit has added keyword targeting to its ads! Mitch explains why this new feature could make Reddit ads more appealing for top-of-funnel brand awareness.
📉 Google’s AI Overview Not Linking to Certain Sites: Is Google’s AI overview stealing content from sites hit by the Helpful Content Update? We debate the ethical implications of this shift and its impact on site traffic.
📟 Website Future Outlook: Jake predicts the gradual demise of traditional websites, as brands lean more into social ecosystems and in-app shopping. Find out why he thinks social media will play a bigger role than websites.
🧩 Seven Minutes in Heaven – Website Review Segment: This week, we analyze a fertility support site for design and UX. Tune in for insights on how to improve your own product pages!
💡 Additional Insights:
🔍 Ad Targeting Trends: Why exact match targeting is becoming essential.
🧩 UX Insights: Improve your site’s design and user experience with actionable tips.
🌐 Website’s Future: Is the traditional website becoming obsolete?
📢 Key Takeaways from this Episode: Ad targeting precision is more important than ever. Social ecosystems may become the new “websites” as in-app shopping rises. Trust in Google’s search console data could be wavering—how to work around the volatility.
📅 Don’t miss out! Subscribe to the Hold My Beard Marketing Podcast for more expert insights, the latest trends, and digital strategies to stay ahead in marketing.
📢 Get Involved:
💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode!
🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below!
📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Upgrade your marketing skills with our mastermind at teachme4m.com for exclusive growth tips and strategies.
Enjoyed the episode? Give us a thumbs up, share with fellow marketers, and hit subscribe! 🎉

Wednesday Oct 30, 2024
Crocs For Dogs Unhinged Marketing Schemes | Hold my Beard Podcast 22
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
Welcome to the Hold My Beard Marketing Podcast!
🎙️ Join Jake the Wizard and Mitch Barham in this episode as they dive into marketing trends, business insights, and creative strategies—with a healthy dose of humor to keep things fresh. Whether you’re in the marketing industry or just curious about the latest in digital advertising, this episode has something for everyone.
💼 Here’s what we’re covering today:
🔥 Explosive Marketing in Las Vegas: See how the Tropicana demolition transformed into a viral marketing event with drones and fireworks.
🐾 Crocs for Dogs?! Yes, you read that right. Crocs and BarkBox team up for a wild new product line that has tails wagging.
⚖️ Google Under Pressure: The DOJ’s attempt to break up Google is heating up, with potential ripple effects for other tech giants.
📈 Google Competitor Ads & AI Overviews: Discover Google’s latest ad placement strategies—and why AI overview ads might be shaking up search trustworthiness.
📬 The Return of Direct Mail: Physical mail is back and better than ever! Amazon’s toy catalog sparks a trend in personalized direct mail that brands need to watch.
🧩 Seven Minutes in Heaven – Website Review Segment: This week, we review a power tool site that’s pushing boundaries. Tune in for top UX and design insights you can use on your own site!
💡 Additional Insights • Why direct mail is making a strong comeback and how brands can leverage it • The fine line in ad placements—how close is too close to your competitor? • Tips for driving conversions through personalized customer interactions If you’re new to the Hold My Beard Marketing Podcast, get ready for marketing tips, industry updates, and plenty of laughs. From SEO trends to ad hacks, this show has what you need to thrive in digital marketing.
📢 Takeaways from Today’s Episode Las Vegas shows how to capture attention with creative marketing Direct mail is evolving with AI and personalization—don’t miss the boat! Google’s ads above competitor reviews could change your PPC strategy
📅 Subscribe to the Hold My Beard Marketing Podcast for more expert insights, marketing strategies, and digital trends every week!
📢 Get Involved:
💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode!
🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below!
📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur For exclusive growth strategies, join our mastermind at teachme4m.com. Enjoyed the episode? Give it a thumbs up, share with fellow marketers, and hit subscribe! 🎉