Hold My Beard Marketing Podcast

Yer a Hero, Harry! | The Customer's Hero Journey | Hold my Beard Podcast 21

Welcome to another episode of the "Hold My Beard Marketing Podcast" with Jake, the Wizard of Marketing, and co-host Mitch Barham. Join us as we dive into the world of marketing with a mix of news, tips, and a dash of humor.This episode kicks off with a light-hearted discussion about Google’s 26th birthday, reflecting on its journey from a dot-com survivor to a tech giant. We then shift gears to explore TikTok’s new keyword targeting feature, a game-changer in the advertising landscape, setting the stage for an exciting competition with Facebook and Google Ads.In a fun twist, we discuss San Francisco’s new cage-free dog shelter, Muttville, showcasing the power of branding as a market differentiator. Meanwhile, Bing attempts to roll out its generative search experience, trailing behind Google as usual, leading to a candid discussion about innovation in the tech world.We delve into the intriguing dynamics of SEO, discussing Google’s warnings on JavaScript-generated product markup and the ongoing volatility in search rankings. The conversation shifts to the ethics of marketing tactics, exploring the fine line between black hat and white hat strategies.In the spirit of brand expansion, we highlight Squishmallows' foray into breakfast cereals and conclude with a nod to the importance of storytelling in marketing. Jake emphasizes making the customer the hero of your narrative, drawing parallels to the hero’s journey in films.The episode wraps up with our "Seven Minutes in Heaven" segment, where we review a website makeover, showcasing the transformative power of professional design and user experience.Join us for a rollercoaster of insights, laughs, and marketing wisdom as we gear up for the Q4 rush. Subscribe now and turn your marketing challenges into heroic opportunities!

Need it or Yeet it: Marketing KPIs | Hold my Beard Podcast 20

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake the Wizard and Mitch Barham dive into the latest in marketing news, tips, and tricks. Join them as they explore creative strategies, like Pizza Hut’s innovative resume-on-a-box concept, and discuss Google's new ad features and AI advancements.

In this episode, the hosts introduce a fun segment called "Need It or Yeet It," evaluating various marketing metrics from impressions to conversion rates, and sharing insights on which ones are essential for your business. Stay tuned for their candid thoughts and expert advice on navigating the marketing landscape.

Don't miss their favorite segment, "Seven Minutes in Heaven," where they offer an honest critique of a website. This week, they review Wizard Marketing's new site, focusing on its storytelling, design, and user engagement. If you're interested in having your site reviewed, drop a comment and join the fun!

For more personalized insights and to connect with fellow marketers, consider joining Jake and Mitch's mastermind group at teachme4m.com. Enhance your marketing prowess with weekly sessions and community support.

These Changes Would Make TikTok and Instagram Better Instantly | Hold my Beard Podcast 19

Welcome to the Hold My Beard Marketing Podcast!
🎙️ In this Tiktok & Instagram focused episode, Jake the Wizard and Mitch Barham break down the latest in digital marketing news with plenty of humor and actionable tips. Whether you're deep in the marketing world or just getting started, this podcast is your go-to for staying up-to-date and informed.
💼 Here’s what we’ll dive into today:
Google Algorithm Volatility: 🚨 We discuss the ongoing effects of the most recent Google algorithm update. SEO volatility has continued, and we explore what that means for your rankings and how to adjust your strategy.
Stonyfield Yogurt's Unique Campaign: 🍦 Stonyfield is paying people $1,000 to stay off social media until the election is over. Could you stay away from your socials for that long? We debate its impact on social habits and whether this kind of campaign could work for a wider audience.
Ranting about Marketing Platforms: 😡 Jake and Mitch dive into all the things they would "fix" about the major marketing platforms, from Google Ads to LinkedIn, Facebook, and beyond. Tune in for some spicy takes!
TikTok, Reddit, and YouTube Shorts: 📱 We explore the evolving state of content platforms and advertising. TikTok's algorithm, Reddit's new ad targeting options, and YouTube Shorts are on the table for discussion.
Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a multifamily development site, offering key insights on UX, storytelling, and CTAs. Want us to review your website? Drop your link in the comments below!
💡 Additional Insights: Adapting to Google’s ever-changing algorithm to protect your SEO. How a yogurt company is betting on “going offline” for their latest marketing campaign. The importance of audience targeting in Reddit ads, and what YouTube Shorts could do better for creators.
📢 If you're new to the podcast, expect industry updates, marketing strategies, and discussions on everything from SEO and Google Ads to TikTok trends and social media. Whether you want to improve your business’s online presence or just have a laugh, we’ve got you covered.
🔎 Key Takeaways from this Episode: SEO ranking volatility and how to bounce back. The new ways Reddit is targeting users for ads. What marketing platforms need to do better for businesses and advertisers alike.
📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more in-depth insights, marketing tips, and fun industry banter.
📢 Get More Involved: 💬 Have a question? Drop it in the comments, and we might feature it in our next episode!
🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments!
📧 Connect with Us:
Jake 'The Wizard': @thewizardmarketing
Mitch: @beardpreneur
Looking to level up your marketing skills? Join our marketing mastermind at teachme4m.com for exclusive tips and strategies. Enjoy the show? Give us a thumbs up, share with your fellow marketers, and don’t forget to hit subscribe! 🎉

Google’s Algorithm Hangover & SEO Recovery Tips | Hold My Beard Podcast 18

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham tackle the latest in digital marketing, SEO updates, and advertising strategies with a dash of humor and plenty of actionable insights. Whether you're an experienced marketer or just starting out, this podcast delivers everything you need to stay ahead of the game.
💼 Here’s what we’ll dive into today:
Google Algorithm Updates: 🚨 Google just wrapped up their latest algorithm update in early September, and we break down what it means for your SEO efforts. Learn how to adjust your strategies, monitor ranking fluctuations, and what steps you should take next to protect your site’s performance.
Google Ads Changes: 📊 Video Action Campaigns are being merged into Demand Gen starting in Q2 of next year. We discuss what this means for advertisers, how you can prepare for the transition, and the potential impact on your Google Ads strategy.
Nostalgia Marketing: 🎷 The return of Sizzler with a modern twist and why nostalgic rebrands (complete with saxophone solos!) work so well. We also discuss how Olipop boldly took on Mountain Dew in their latest campaign. Learn how brands are "punching up" in advertising and why it resonates with audiences.
Can You Trademark a Meme?: 🤔 A hot topic in this episode, we explore the growing trend of trademarking internet memes and cultural phrases. What does it mean for creators and culture, and is it even possible to trademark something so widely used? We debate the legal and marketing implications of this evolving trend.
Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a jiu-jitsu gym's website, offering key UX and design tips to enhance their user experience and boost conversions.
If you want to get your website reviewed in this segment, make sure to leave a comment below with your site!
💡 Additional Insights: Why marketers need to adapt quickly to Google’s evolving algorithm to maintain visibility. The importance of keeping your SEO efforts flexible and ready to pivot as Google makes unexpected changes. How to harness nostalgia and bold campaigns to connect with audiences emotionally and stand out from the competition.
📢 If you're new to the podcast, here's what you can expect: This podcast covers marketing tips, tricks, and industry updates that can help improve your business’s online presence, increase conversions, and stay competitive in the fast-paced world of digital marketing. Each episode features in-depth discussions on topics ranging from SEO, Google Ads, social media trends, content strategy, and more.
🔎 Key Takeaways from this Episode: Practical steps to recover from volatile SEO results after an algorithm update. The evolving role of video campaigns in the Google Ads ecosystem and how to make them work for you. How to creatively use memes and internet trends in your advertising strategy without crossing legal boundaries.
📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more deep dives into digital marketing, expert insights, and fun industry banter.
📢 Get More Involved: 💬 Have a question? Drop it in the comments below and we might feature it in our next episode!
🚀 Want to get your website reviewed in our Seven Minutes in Heaven segment? Share your website link in the comments.
📧 Connect with Us: Follow Jake and Mitch for more tips, tricks, and behind-the-scenes content!
Jake 'The Wizard': @thewizardmarketing
Mitch: @beardpreneur
Want to take your marketing skills to the next level? Join our marketing mastermind at teachme4m.com for personalized advice and strategies.
Did you enjoy this episode? Make sure to give us a thumbs up, share with your fellow marketers, and hit that subscribe button so you never miss an episode!

Google Algorithm Update is Off It's Rocker | Hold My Beard Podcast 17

In this jam-packed episode of the Hold My Beer Marketing Podcast, hosts Jake the Wizard and Mitch cover a wide range of topics that are both informative and entertaining.
Starting with a humorous discussion on feeling old, they move into the meat of the podcast where they highlight the all-too-relatable CarMax Beetlejuice commercial and the important role of nostalgia in marketing.
The duo also tackles significant news, like Google's antitrust lawsuit, paying agencies to prioritize ads, and the latest disruptive algorithm update affecting SEO across the board.
They further explore how to deal with marketing unpredictability and emphasize the importance of having a unique selling proposition (USP) using examples like Liquid Death and LaCroix.
In their fan-favorite Seven Minutes in Heaven segment, they humorously critique the CES Roofing website, offering invaluable advice for improvements. Don't miss out on this comprehensive dive into the world of digital marketing!

Oops! All SEO with Matt Diamante | Hold My Beard Podcast 16

Looking to take your SEO game to the next level? In this special episode of the Hold My Beer Marketing Podcast, I, Jake the Wizard, am joined by the one and only Matt Diamante from Hey Tony.
Together, we break down the latest and greatest in SEO, with a focus on how AI is changing the landscape, what role topic clusters play in today’s SEO strategies, and whether backlinks are still a crucial factor in ranking. If you’re an SEO enthusiast, digital marketer, or business owner looking to boost your online presence, this episode is packed with insights that will help you navigate the ever-evolving SEO world. And stick around for our fan-favorite segment, Seven Minutes in Heaven, where we roast a website, offering valuable tips for improving SEO and conversion rates.
🔥 Key Takeaways from This Episode:
AI and SEO: How AI-powered search is transforming click-through rates and how to optimize for large language models like ChatGPT.
Topic Clusters: Are they still relevant, or should we focus more on customer-centric strategies?
Backlinks Debate: Are backlinks dead, or do they still play a vital role in ranking?
Local SEO Strategies: Tips for businesses looking to dominate their local markets.
🚀 What You’ll Learn:
How to future-proof your SEO strategy against AI-driven changes in search behavior.
The evolving role of topic clusters and why content is still king.
How to use backlinks effectively and why they aren’t going anywhere.
The importance of local SEO and how to stand out in your community.
Insights on Google's recent antitrust case and what it means for the future of SEO.

Google's Antitrust Blow Signals Major Changes | Hold My Beard Podcast 15

Welcome to the latest episode of the "Hold My Beard Marketing Podcast" with your hosts, Mitch and Jake. This week, we dive into the power of nostalgia in marketing, discussing McDonald's new collector's cups and how nostalgia can be a potent strategy for connecting with audiences.
We also cover significant news in the digital marketing world, including Google's recent loss in an antitrust case and what it means for the future of search and advertising. How will this impact your ad costs and strategies? Tune in to find out.
In a surprising twist, we explore how Uber is set to make over a billion dollars in ad revenue this year, driven by its Uber Eats platform. Plus, we discuss Hyundai's innovative move to split the CMO role into creative and performance positions, and what this could mean for the future of marketing leadership.
Lastly, join us for our "Seven Minutes in Heaven" segment, where we lovingly roast and provide actionable insights for a user-submitted website. If you want your website reviewed, don't forget to drop a comment on our YouTube channel.
Follow us on your favorite platform for more marketing insights, tips, and a bit of fun. Catch you next week!

Unlocking Marketing Strategies, AI Tools, and Brand Response Mastery | Hold My Beard Podcast 14

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake and Mitch dive into the latest marketing trends and tools. This episode explores the use of AI tools like Reclaim.ai for calendar management, innovative marketing news including Chipotle's 'burrito-proof' makeup, Google's promotion of Hidden Gem Stores, Microsoft's Bing ad revenue surge, Perplexity AI's new ad revenue sharing program, and the launch of Reddit's lead gen ads. They also discuss Paramount's self-serve ad platform and OpenAI's new search tool, Search GPT. A highlight includes a masterclass on how California Pizza Kitchen turned a viral mistake into a marketing win. Tune in for insightful discussions, tips, and strategic advice in the world of digital marketing. 00:00 Welcome to the Beard Marketing Podcast 00:32 AI Tools and Calendar Management 02:07 Marketing News: Chipotle's Burrito-Proof Makeup 03:41 Google's Hidden Gem Stores and Bing's Comeback 07:04 Perplexity's Ad Revenue Sharing and AI Search Engines 16:08 Reddit's Lead Gen Ads and Paramount's Self-Serve Platform 20:58 OpenAI's Search GPT: A Game Changer 26:56 Marketing Hobbies to Women 31:17 Unique Sports and Hobbies 31:42 The Importance of Hobbies for Women 33:13 California Pizza Kitchen's Social Media Masterclass 35:17 Chipotle's Clever Response to a Complaint 39:03 Website Critique: Seven Minutes in Heaven 47:25 The Power of Authentic Content Marketing 54:16 Building a Community Through Content 55:09 Conclusion and Where to Find Us Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies. Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below! Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

Don't Make Stupid Branding Mistakes | Hold My Beard Marketing Podcast 13

In this episode of the Hold My Beard Marketing Podcast, hosts Jake the Wizard and Mitch Barham discover how easy it is to make a simple branding mistake.
🎭 Branding Mistakes: The BDO vs. LBDO Fiasco Unpack a hilarious branding mishap that led to unexpected search traffic for an adult toy company instead of an accounting firm. Learn why proper logo design and branding are crucial for your business.
🍪 Google's Third-Party Cookie Decision Discover why Google decided to keep third-party cookies and how this impacts digital marketing strategies moving forward.
📺 Netflix's Self-Serve Ads Explore the potential of Netflix's move into self-serve advertising and what it means for marketers targeting specific demographics.
🤖 AI and Virtual Influencers Dive into the world of AI-powered virtual influencers and how they might reshape brand partnerships and marketing campaigns.
🌿 Marketing Spin: 'Plant-Based Leather' Analyze the clever marketing tactics behind terms like 'plant-based leather' and discuss the fine line between innovation and deception in branding.
💼 Website Review: Quorums Hiring Tool In our signature '7 Minutes in Heaven' segment, we critique Quorums' hiring tool website, offering quick tips and insights for improving branding and user experience.
🎓 Bonus: The Importance of Consistent Branding Learn why maintaining consistent branding across all platforms is crucial for building trust and recognition with your audience.
Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies.
Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below!
Connect with us:
Jake 'The Wizard': @thewizardmarketing
Mitch Barham: @beardpreneur or thebarheadmarketing.com
Join our marketing mastermind: teachme4m.com
Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

Snapchat Ads are Untapped Potential | Hold My Beard Marketing Podcast 12

Join marketing mavens Jake 'The Wizard' and Mitch Barham as they serve up a fresh batch of unfiltered insights, witty banter, and actionable strategies in the ever-evolving world of digital marketing. In this episode, we're diving deep into:
🔍 Google's Query Matching Update: Unpack the latest changes to Google's ad targeting system and learn how to leverage brand exclusions and inclusions for better campaign performance.
🎯 Broad Match by Default: Discover why Google is enabling broad match by default on all new campaigns and how this could impact your ad spend and targeting strategies.
🤖 AI in Marketing: The Great Energy Debate We tackle the controversial Goldman Sachs report on AI's energy consumption. Is the ROI worth the environmental cost? We discuss the implications for marketers and businesses.
👻 Snapchat Ads: The Untapped Goldmine Could Snapchat be the next big thing in social media advertising? We break down why this platform might offer better ROI than Meta and TikTok for certain demographics.
🧰 Agency Toolkit: Software Essentials From SEO tools to project management systems, we reveal the software stack that powers successful marketing agencies in 2024.
🏗️ Web Development Platforms Face-Off WordPress vs Webflow vs One Page: We compare the pros and cons of popular web development platforms and share our top picks for different business needs.
🛒 E-commerce Solutions: Why Shopify Reigns Supreme Discover why we believe Shopify is the uncontested champion for small to medium-sized e-commerce businesses.
⏱️ '7 Minutes in Heaven': Pin Maxx Website Review In our signature rapid-fire website critique segment, we analyze Pin Maxx's e-commerce site, offering quick tips and insights for improvement.
🎓 Bonus: The Power of Niching Down Learn why specializing your agency services could be the key to unlocking exponential growth.
Connect with us:
Jake 'The Wizard': @thewizardmarketing
Mitch Barham: @beardpreneur or thebarheadmarketing.com
Join our marketing mastermind: teachme4m.com
Tune in, hold onto your beard, and let's dive into the wild world of marketing together!