Hold My Beard Marketing Podcast

Ethical Marketing with Celebrities | Hold My Beard Marketing Podcast 11

Welcome to the "Hold My Beard Marketing Podcast," where your hosts Jake, the Wizard, and Mitch Barham, the Beardpreneur, dive into the latest and craziest in the world of marketing. This episode covers everything from Philadelphia Cream Cheese's viral TikTok song to the future of AI in search and personalized assistants. We also get into the ethics of using celebrity lookalikes in advertising and Gary V's take on live streaming your business operations.
Don't miss our "Seven Minutes in Heaven" segment, where we lovingly critique a listener-submitted website, illuminatingintegration.com. Plus, get insights on how augmented reality is poised to revolutionize our lives and what you need to know about the evolution of marketing strategies. Join us for a wild ride through the marketing landscape!

Heinz Ketchup Marketing Collaboration Breaks the Internet

In this week's episode, Jake and Mitch dive into the latest in AI innovations, discussing how AI is transforming industries and whether it could be a threat to your job. They also explore the surprising collaboration between Heinz Ketchup and Kate Spade, proving that in today's marketing world, anything is possible!
Additionally, they analyze a completely AI-generated commercial from Toys R Us, showcasing the future of advertising. The duo also gets candid with a review of Jake's own website in the "Seven Minutes in Heaven" segment, highlighting common pitfalls and how to avoid them.
Join us for a rollercoaster of marketing insights, laughs, and practical advice to elevate your marketing game!

The Illusion of Organic Marketing | Hold My Beard Podcast 9

Welcome to the Hold My Beard Marketing Podcast, your ultimate resource for the latest in marketing news, updates, tips, tricks, and a bit of tomfoolery. Join Jake the Wizard and Mitch as they dive into the hottest marketing trends and insights from around the world.
In this episode, we catch up on the week's marketing news, including the unstable state of Google SEO and the surprising dominance of Quora and Reddit links in search results. We also explore Amazon's new cookie-less ad targeting solution and its potential impact on the advertising landscape.
We delve into the latest ad innovations from Meta and Reddit, and discuss the ethical implications of a viral social media campaign by Nextiva. Was it brilliant marketing or a manipulative strategy? Tune in to hear our take.
Finally, we round off the episode with our popular segment, "Seven Minutes in Heaven," where we constructively roast a website. This week, we take a critical look at Nextiva's recent website redesign and compare it to their previous, highly praised version.
Don't miss out on this jam-packed episode filled with valuable marketing insights and a healthy dose of humor. Subscribe to the Hold My Beard Marketing Podcast on YouTube, Spotify, or your favorite podcast platform today!

New AI and Marketing Trends | Hold My Beard Podcast 8

Welcome to the "Hold My Beard Marketing Podcast," your go-to source for the latest in marketing news, tips, and tricks. In this episode, hosts Jake, the Wizard of Marketing, and the legendary Mitch Barham dive into the latest trends in advertising and content creation.We kick things off with a discussion on how streaming platforms are revolutionizing TV ads using generative AI for better audience targeting, featuring insights from advertising legend Ryan Reynolds. Our hosts also share their thoughts on the effectiveness of LinkedIn ads and Google Maps' new QR code feature for business profiles.Next, we explore the importance of mental health in marketing, particularly for Gen Z, and how empathy can make your brand more relatable. We also touch on Apple's latest AI initiative, "Apple Intelligence," and what it means for the future of AI in our daily lives.In our TikTok segment, we analyze SEO experiments by Rand Fishkin and Gary V's take on the necessity of content creation. Finally, we wrap up with our "Seven Minutes in Heaven" segment, where we critique the Axeman website and offer actionable tips for improvement.Don't miss this episode packed with valuable insights and practical advice to elevate your marketing game. Subscribe to stay updated!

Social Media Marketing Engagement | Hold My Beard Marketing Podcast 7

Join Jake the Wizard and Mitch Barham as they rip into the chaotic yet fascinating world of social media marketing engagement.
In this lively episode, the bearded duo starts off by breaking down the crucial TikTok metrics you need to track for ultimate success.
They cover engagement rates, follower growth, and the secret sauce to make your TikTok content shine with the right search terms and hashtags. But that's just the beginning!
The guys take on Instagram’s controversial unskippable ads—are they revolutionary or just plain annoying? Get ready for some laughs as they dissect Chipotle’s latest social media fail and reveal Tony’s clever SEO tactics using Reddit.
And of course, don't miss your favorite segment: 'Seven Minutes in Heaven,' where Jake and Mitch critique the Sedona Soul Adventures website, sharing valuable tips to boost your online presence.

Hold My Beard Podcast 6: Leaked Google Search Algorithm Unpacked

Welcome to the latest episode of the Hold My Beard Marketing Podcast! Join Jake, the Wizard of Marketing, and Mitch Barham as they delve into the latest marketing news and trends. This week, they discuss the recent Google leak and its implications for SEO, explore innovative packaging ideas in the beverage industry, and share insights on how empathy can drive successful business decisions. Plus, get a detailed analysis of the Carolina Mushroom Farm website in their "Seven Minutes to Heaven" segment. Don't miss out on these valuable marketing insights!
Highlights:
Google leak reveals 14,000 ranking features and other surprising SEO insights.
Creative packaging innovations from Jones Soda and Coca-Cola.
Shaquille O'Neal's story on how empathy led to a successful business pivot.
In-depth review of the Carolina Mushroom Farm website.
Tune in and get ready for some marketing magic!

Hold My Beard Podcast 5: Advantage Plus Audiences are Broken

In this episode of Hold My Beard Marketing Podcast, Jake and Mitch dive deep into various marketing topics, like Advantage Plus audiences.
Starting with a lighthearted discussion on Joe Dirt and transitioning to serious marketing insights, they cover Nike's niche marketing strategy, controversial rebranding of the Boy Scouts, and Google's recent SEO changes affecting web content indexing.
This marketing podcast also explores the effectiveness of celebrity endorsements versus niche influencers.
The 'Seven Minutes in Heaven' segment features a detailed critique of Smart Nora's snoring solution website.
Plus, Mitch shares strong opinions on the current issues with Facebook's Advantage Plus audiences and practical solutions to optimize ad performance. Don't miss their insights on the future of AI in search and the effectiveness of using TikTok influencers in modern marketing.
🔔 Subscribe to the Hold My Beard Marketing Podcast and follow us on your favorite platforms:
Jake the Wizard: @thewizardmarketing and https://thewizard.marketing
Mitch Barham: @Beardpreneur and https://barhammarketing.com
Join our mastermind for weekly calls and personalized marketing guidance: https://teachme4m.com
Until next time, keep innovating and stay bearded! 🧔🎩

Hold My Beard Podcast 4: Bold Marketing Creates Bold Results

Welcome to the Hold My Beard Marketing Podcast! Join Jake the Wizard and Mitch Barham as they dive into the latest trends and news in the marketing world. From the brilliance of Heineken's Deadpool and Wolverine ad to the innovative marketing strategies of Capri Sun, this episode is packed with insightful discussions and actionable advice.
Discover why beer marketing is getting bolder, how video content is revolutionizing B2B sales, and the impact of Google's new AI-powered tools on your marketing efforts. Learn about the importance of schema markup for SEO and why letting your marketing team experiment can lead to breakthrough results.
In our "Seven Minutes in Heaven" segment, we break down Newsletter Pro's website, offering raw, unfiltered feedback on design, content, and user experience. Whether you're a seasoned marketer or just getting started, this episode is filled with valuable takeaways to help you stay ahead in the ever-evolving marketing landscape.
Don't miss out on this exciting episode of the Hold My Beard Marketing Podcast. Hit play now and elevate your marketing game!

Hold My Beard Podcast 3: Wait... Your Search Algorithm is Evolving

In the latest episode of the "Hold My Beard" marketing podcast, hosts Jake 'the Wizard' and Mitch Barham dive deep into current marketing trends, evolving advertising methodologies, and the impact of AI in the digital world. Starting with a breakdown of T-Mobile's foray into the ad space and its alliance with Plex, they transition into an engaging discussion on Walmart's upscale brand 'Better Goods', emphasizing the flavor of modern branding strategies.
Delving into the social media sphere, Jake and Mitch discuss how platforms like TikTok and Pinterest are transforming into search engines, and the rise of influencers as powerful advertisers. They confront the nuanced realities of sponsored content and affiliate links, while also shedding light on Facebook's move towards open AI and its future implications on digital marketing.
The Rise of AI and its Impact on Digital Heavyweights
This episode presents an in-depth perspective on the growing dominion of AI in the digital world. The hosts highlight the creeping obsolescence of Google in a reality where AI reigns supreme, with probing discussions on the transition from traditional web search to AI conversational interfaces. Through real-life instances, they illustrate how AI is enhancing efficiency and innovating interactions between businesses and customers.
Jake and Mitch also touch on critical issues such as the ethical aspects of AI design and potential applications like deep fakes and AI language creation. They anticipate a world where AIs communicate in an entirely new lingo, posing thought-provoking questions about the uncharted future of AI.
Understanding Advertising Paradigm Shift and Facebook's Performance Dip
The hosts examine the declining performance of Facebook's Advantage Plus audiences, addressing multiple dimensions of the problem. Possible reasons and impacts of the observed shift of advertisers to other platforms like TikTok, Twitter, and Reddit are discussed in-depth, indicating an approaching paradigm shift in advertising.
This episode also hits on the issues posed by constant updates and algorithm shifts on platforms like Facebook, while also considering the silver lining for advertisers in terms of tactic shifts and strategy adaptation. They also review a listener's e-commerce website, offering essential advice for enhancing user experience and sales conversions. Tune into this enriching episode to refine your skill set in the ever-evolving landscape of social media advertising.

Hold My Beard Podcast 2: TikTok On The Chopping Block

Welcome to the recent episode of Hold My Beard Marketing Podcast. Hosted by industry giants Jake "The Wizard of Marketing" and Mitch Barham, this episode covers a broad range of subjects in the business and marketing world. The discussion kicks off with a deep dive into the shockwaves caused by the TikTok ban and its implications in reshaping the digital marketing space.Mitch provides enlightening insights into the disruptions caused by Google's decision to delay third-party cookie phase-out and its impact on affiliate marketers. The conversation then shifts to the power of collaborations in marketing, with specific insights on successful partnering with micro-influencers. The impact of Google’s algorithmic practices and the role of machine learning chatbots like Chat GPT are also examined, as well as a deep dive into LinkedIn's operational layers.This episode includes valuable discussions on B2B content strategies across various social media platforms like LinkedIn and TikTok. The conversation further delves into critical details about the importance of engagement with authentic, original voices in various platforms, and the significance of leveraging other brand’s audiences to reach new heights.Every minute of this episode is packed with expert insights on important aspects of your marketing strategy; including the impending TikTok ban, collaboration benefits, understanding SEO practices, mastering the art of machine learning, and leveraging LinkedIn potentialities.The hosts provide a full-circle view of the current challenges and opportunities in the digital marketing space. The importance of choosing the right marketing platform, mastering it, and then extending to other platforms is carefully explored. All in all, this episode is an invaluable guide to building a strong social media strategy and understanding the dynamics of engagement marketing.In a special segment "Seven Minutes with Mitch", a listener's website is evaluated, and practical advice is imparted related to website aesthetics, SEO perspectives, and enhancing user experience. The episode winds up with a discussion on practical solutions for addressing resolution issues in digital platforms.If you're aiming to raise your marketing game, you can't afford to miss out on this episode. Brush up your understanding of the digital marketing landscape, take your marketing style to another level, and effectively engage with your audience with this episode. So buckle up and let Jake and Mitch guide you through the marketing jungle using their wit, humor, and extensive marketing knowledge.